“Everyone’s making content, everyone’s a creator, everyone has a microphone,” he said. Palen recruited the eight social media stars. To gain additional reach for the “All Types Welcome” effort, Mr. In a snapshot of how powerful the internet has come as a marketing tool, Lionsgate now has roughly 420 million followers on platforms like Instagram, Facebook and Twitter. “There was no such thing as going viral back then.” “Maybe a few horror fan sites covered it,” he said.
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Palen took her photo in his backyard and posted the image online to promote the blood drive. The first “Saw” nurse was a Lionsgate executive Mr. Palen’s creations are meant to add a layer of immersion for fans. The “Saw” nurses were an early example of what Hollywood types now like to call “ world building.” There are no major nurse characters in the movies (some of which are also not particularly bloody). “It’s less easy to be provocative in a way that inspires people to see your movie.” The North Face, for instance, indirectly references President Trump’s plans for a Mexico border wall with its new “Walls Are Meant for Climbing” brand campaign.
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Hollywood marketers are mostly allergic to controversy, but nothing lights a fire on social media like indignation, and a growing number of advertisers are trying to spark thought-provoking discussions. Last year, for instance, CoverGirl named its first “ cover boy” and made a beauty blogger, Nura Afia, its first hijab-wearing cosmetics ambassador. While inclusion remains far from Hollywood’s strength, many consumer brands have started to loudly ring the representation bell. Ross as twisted nurses are people like Nyakim Gatwech, a Sudanese model a YouTube and Instagram star named Mykie and the sexagenarian event producer Susanne Bartsch. “Now we have different races, genders, ages and sexual orientations,” he said. Palen has cast young women (most often white) as nurse mascots for the “Saw” blood drives. Palen is one of Hollywood’s savviest marketers, and his latest campaign reflects several trends, including a focus on diversity. She added, “Accurate donor histories and medically supported donor deferral criteria are critical” to blood supply safety. Sheedy, a Red Cross spokeswoman, said in an email.
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“The Red Cross believes all potential blood donors should be treated with fairness, equality and respect,” Jodi D. Meyer said, adding that studies are underway to “help inform further changes to policy.” “While acknowledging at the time that the change to a 12-month deferral was less than hoped for by some, the F.D.A. spokeswoman, Lyndsay Meyer, noted that the celibacy rule, enacted in 2015, replaced a more restrictive policy. “We want this policy changed,” he said.Īn F.D.A. Mark Burg, the producer who has helped steer the “Saw” franchise, was even more blunt. “It’s exclusion, and it’s ridiculous, and it’s discriminatory,” Ms. “All Types Welcome” is a condemnation of blood donation rules set by the Food and Drug Administration that prohibit most gay or bisexual men from giving before donating, they have to forgo same-sex sexual encounters for at least a year, a contentious precaution resulting from concerns about H.I.V. Palen is now taking a more antagonistic approach.
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#GAY FOR FANS LOGAN WALL SERIES#
In true horror film fashion, the series will resume its torture killings on Oct. LOS ANGELES - The last “Saw” movie, released by Lionsgate in 2010, was advertised as “the final chapter.” But you didn’t think a franchise with roughly $1 billion in worldwide ticket sales was going to die that easily, did you?